Tips & Tricks To get Through The Day:

Please enjoy the event from 12:00PM to 5:00 PM. Remember, you don’t have to hit up every fireside and make sure to check out the activations. Check-In will be available once you walk into the mansion. 

Location:

Whitehouse Caterers at Overhills Mansion

916 South Rolling Road, Catonsville, MD 21228

Additional Info:

Intersection of South Rolling Road and Wilkins Avenue

Five to 10-minute drive/taxi from BWI Thurgood Marshall Amtrak/MARC Station

BWI, Catonsville, UMBC areas will work well for hotels.

Parking:

Parking is free.

Handicap spots available.

For additional parking, please use the St. John’s Grace Church parking lot. *Do NOT park in the Brightview Assisted Living lot.

Schedule:

Networking - Ballroom & Patio:

12:00 PM - 5:00 PM

Fireside Chats:

12:30 PM    “Brands & Marketing That Matter” - Brittany Ruth (Evermore) & Jason Paredes (Greenspace)

In a crowded market, your brand can be the most powerful asset you own. It creates trust, differentiation, and loyalty, turning first-time shoppers into lifelong advocates.

01:20 PM    “From Maryland to Multi-State, Retail to Vertical” - Colin Fraser (Upling) & Kalpesh “Kal” Shah (Summit Wellness)

Growing from a single Maryland shop into multi-state operations, and evolving from retail to vertical integration. This requires key leadership lessons, operational pivots, funding strategies, and culture-building tips for sustainable scale.

02:10 PM    “Honoring Our Roots, Shaping Tomorrow” - Brandon Wyatt (BLVCK MRKT) & Tracey Lancaster- (Peake ReLeaf)

Join founders from BLVCK MRKT and Peake ReLeaf as they bridge Maryland’s cannabis legacy with its next generation, discussing mentorship, product innovation, and how social equity entrepreneurs can carry forward the industry’s pioneering spirit.

03:00 PM    “Synergies Between Maryland’s Medical & Adult-Use Markets” - Tabatha Robinson (MCA) & Rahsaan Peake (OSE)

In this fireside, we'll unpack how Maryland’s medical program adds value and dovetails with adult-use legalization. Covering recent policy updates, patient care enhancements, and social equity initiatives that open new doors for all licensees.

03:50 PM    “The Future of Cannabis Retail” - Colin Fraser (Upling) and Ed Kelenchuk (Sweed POS)

Dive into the technologies driving Maryland’s cannabis future and learn how to leverage them for strategic advantage and scalable growth. Walk away with practical frameworks for selecting the right tools, integrating them into your business, and using technology as a catalyst for long-term success.

Giveaways:

Cure8: 3 Months of service + Complimentary Security Audit & Layout. Terms & Conditions apply. Visit the Cure8 booth to enter and get more information.

BIOS: A Poetry of Plants X BIOS Bridge Fixture, as well as a pair of Under Canopy Lights for a giveaway ($1,250 value). Terms & Conditions apply. Visit the BIOS booth to enter and get more information.

Menu:

• Seasonal Veg & Cheese Display
  Domestic & local artisan cheeses, fresh seasonal vegetables & fruits, house-made crackers, marinated vegetables, fresh dips

• Falafel (Vegan) with tzatziki or hummus

• Petite Rack of Lamb with cilantro-mint relish

• Popcorn Bar (Gluten-Free, Nut-Free, Vegan)

• Beverages: sweet tea, lemonade

Registration:

We will have badges, as well as food and drinks, for your team. Please make sure all your team members are registered.